THE ROOKIE CAMPAIGN
AAF's 2025-2026 National Student Advertising Competition
Challenge:
How can we unify all of the NFL's programs, stories, and activations to positively impact youth health and wellness?
Solution:
Launch NFL Elevate, an NFL initiative platform, to give the football-curious a way into the NFL and make them proud to be rookies.
Social Media
NFL Elevate meets the football-curious right where they are with social pages across YouTube, TikTok, Instagram, and Snapchat. These unite all youth health and wellness initiatives and highlight rookie stories everywhere.
Rookie to Rookie
NFL Elevate shows how all rookies experience similar feelings. In this social series, kids will be asked to give a piece of advice to someone starting something new, later to be revealed they’re sharing advice with a rookie NFL player!
App
The NFL Elevate App gives youth a place to start by setting goals, tracking progress, and using NFL initiatives as tools to help them achieve and maintain those goals.
Credit Card
The NFL Elevate Credit Card is the place for 18-year-olds to begin their financial journey. Participants will have the option to direct their cash back to NFL initiatives and causes in their communities.
Took home 2nd at the AAF District 3 Competition!
