WE FREAKIN' GOT YOU
Challenge
How can we get 23-29 year olds to shop at Dollar Tree when holiday shopping is the last thing on their minds?
Solution
Dollar Tree shows up in the biggest procrastination spots to save the day for our holiday procrastinators. No matter how they’ve spent their time leading up to holiday shopping, Dollar Tree is always around the corner to help them find a gift.
In addition to vending machines, we’ll partner with bars, movie theaters, and other places where our audience procrastinates to offer limited-time, location-specific items.
Waze
We even pop up as our audience is on their way to procrastinate, since going to the gym again won't buy Auntie's gift.
Click below to view the deck!
