COFFEE TO COMMIT TO
Challenge
Stumptown has grown nationally but is losing the authenticity that drew its original fans. With Gen Z and Millennials looking for a coffee that speaks to who they are, how can we differentiate Stumptown and build loyalty?
Solution
Finding the right coffee is like finding "the one." With their perfectly curated options, Stumptown makes it easy to discover the roast that's your match. If you can't commit to anything else, commit to your coffee.
Speed Dating with Stumptown
Stumptown collaborates with Hinge to bring the dating scene right to you. At this speed dating event, people can meet their perfect match while also finding their perfect roast. Come for a coffee, leave with a connection.
Blind Date with a Brew
Stumptown will launch PR boxes with four mystery roasts. Recipients will taste each coffee and rate it based on flavor, aroma, body, smoothness, and strength. After tasting each one blindly, they can scan the QR code to reveal the roasts and choose one to commit to!
