TRUE CONNECTIONS
AAF's 2024-2025 National Student Advertising Competition
Challenge:
How can we leverage 'connecting changes everything' to build brand love and increase the relevancy of a 150-year old brand amongst Gen Z?
Solution:
Let the "Always-On" generation tell true stories of how seamlessly connecting improves their life moments.
Radio
Meeting Gen Z in the sounds of everyday connection, even without a screen.
AT&T loved this so much, they gave us an award for it! 3rd place nationally, 2nd at semifinals, and 1st in District 3. Mosaic Award Winner, which goes to the campaign that best demonstrates a commitment to diversity and inclusion.
Clink below to view the whole book!
