TRUE CONNECTIONS
AAF's 2025 National Student Advertising Competition. 3rd Place Nationally & District 3 Mosaic Award Winner. 7 months of hard work done, many talented friends made, and a whole lot of fun had.
Challenge:
How can we leverage 'connecting changes everything' to build brand love and increase the relevancy of a 150-year old brand amongst Gen Z?
Solution:
Let the "Always-On" generation tell true stories of how seamlessly connecting improves their life moments.
Video
Hero Spot
OOH
Audio
Social Video
Clink below to view the whole book!
