CLINK TO THAT
Challenge:
How can we get Americans to drink more Coke in glass bottles?
Solution:
Make glass Coke bottles the ultimate drink for shared celebration.
Manifesto
In life, there are special moments, like blowing spit all over cake frosting and candles and being told "you may now kiss the bride!"
But then there are extra special moments, like your chronically late friend finally showing up on time, finding an extra fry in the bottom of the bag, or getting through Thanksgiving dinner without arguing with your grandpa.
These extra special wins deserve to be recognized. And not just with any toast, but an extra special CLINK! that can only be achieved by tapping together thick-ass glass Coke bottles straight from the fridge.
So grab somebody to clink with, because celebrations are sweeter when shared.
Raise your Cokes and let’s Clink to That.
OOH
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