CLINK TO THAT
Challenge:
How can we get Americans to drink more Coke in glass bottles?
Solution:
Make glass Coke bottles the ultimate drink for shared celebration.
Clink Pack
A limited edition two-pack made for clinking and sharing. Each pack made to be customized with its own personal message.
Coca-Cola will crash parties to deliver clink packs.
We'll make sure that the big cultural moments aren't celebrated empty-handed.
Clink Confessionals
All Clinkers, step inside! They will record an accomplishment they're proud of but wouldn't brag about. We'll clink a glass Coke bottle with them and amplify these moments on social.
Radio
To inspire listeners to think of their own clink-able moments.
"I wish we thought of this for our 'Share a Coke' campaign." - Senior Director of Creative Strategy @ Coca-Cola
