TAKE BACK SUNDAYS
Challenge:
Sundays are the last taste of freedom before the week begins. Instead of enjoying it, too many people waste their Sundays grocery shopping, meal prepping, and packing lunches. How can we show them that they should use this precious time elsewhere?
Idea:
Show busy individuals how they could be spending their Sundays if it weren't for the grocery store and meal prep. Make them crave the weird, random, extraordinary fun that Sundays should provide.
Campaign
Social Media
Campaign Installation
We set up campaign signs just outside the property lines of grocery stores, catching shoppers before reaching the parking lot. It’s a fun and unexpected reminder that there’s a smarter way to handle meal prep—and you get your weekend back in the process.
