TAKE BACK SUNDAYS
Challenge:
How can we make people see that grocery shopping and meal prepping take up valuable time and that Hello Fresh saves them time with quick, convenient meals?
Idea:
Sundays are the last bit of freedom before the week begins, yet so many people waste them grocery shopping. Show individuals the exciting ways they could spend their Sundays instead. There is so much weird, random fun to be had once they reclaim their time.
Campaign
Social Media
