PERFECTION YOU CAN COUNT ON
Challenge:
Young professionals feel the pressure of their daily lives. They crave the perfect cup of coffee, but struggle to recreate that café-quality brew at home. How can they begin their day stress-free with the ideal coffee experience?
Idea:
Make it known that Starbucks is the best choice for a consistent morning coffee because they will get exactly the drink they want, every single time. No matter how complicated the order, it will always taste the same.
Campaign
