MATTE VS. SHINY
Challenge:
Carpe, an anti-perspirant brand, is struggling to attract Gen Z buyers. So, they asked UNC advertising students: How can we use social media videos to make Gen Z understand the importance of an anti-perspirant product?
Idea:
Make students realize how much they love matte. From car finishes to wrapping paper, looking matte means looking sleek. Who wants to look shiny? Not you! Carpe keeps you matte.
Video Campaign
